Seth Godin's new book, Purple Cow, is out today. Check out his supplementary e-book, 99 Cows. Download it here. It's a round-up of examples that bear out the basic idea of the book -- that the best product marketing is a remarkable product.
A new point of view. The best things in 99 Cows act like little Zen koans, knocking you into a new direction.
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Posted by: Marie at May 21, 2003 11:35 AMHello
Posted by: Cleve Stordy at May 21, 2003 11:35 AMCool idea
Posted by: Kathy Henry at May 21, 2003 11:36 AMThank you for the e-book.
Posted by: Ron Rubin at May 21, 2003 11:37 AMI am Founder of one of the companies in 99 Cows it is awesome read pass it on and send it to everyone you know now do it and dont forget it be a Purple Cow now.
Paul Saunders
Posted by: Paul Saunders at May 21, 2003 11:37 AMThanks for a very interesting presentation!
Posted by: Geoffrey at May 21, 2003 11:37 AMLove the Purple Cow concept. Companies that reinvent themselves as Purple Cows will have a big advantage over their competition.
Posted by: Dan Limbach at May 21, 2003 11:38 AMSimple powerfull messages, we could use and tailor our targeting
Posted by: Gerald de Lacey at May 21, 2003 11:38 AMExcellent revolutionary concepts from Godin
Posted by: Juan Pablo Quiroga at May 21, 2003 11:39 AMthank you
Posted by: Amy Gray at May 21, 2003 11:40 AM
This is great stuff!
My father use to say, "I bet I can make you think of something by telling you not to think about it." I was maybe 10 and I would say, no you can't. He said, "don't think about Purple Cows" The first immage in my head was of course, that unusuall immage of a purple cow. I suppose any thing you tell someone not to think about, for at least a moment they will think about it. But the funny thing was his exmple. A PURPLE COW.
Thanks for the presentation.
Posted by: Charlee Koff at May 21, 2003 11:54 AMGreat info and practical advice! Thanks, Seth.
Posted by: John Pierce at May 21, 2003 11:55 AMAttended the seminar...the thoughts were great!
thanks
Seth's book Permission Marketing changed the way I do marketing in fundamental ways. After reading Purple Cow, I've found similar "paradym-shifting" principles for me and my team.
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