Seth Godin argues for a future of Web marketers savvy enough to get the power of a highly-targeted, constantly evolving suite of minisites.
These guys at Crossover Solutions are already there. They've built a service for marketers to turn up promotion-specific minisites very quickly (say, in a day or so) to support traditional offline promotions. Measurable. Jumpstarts the relationship between truly interested prospect. Best of all --- takes the pain (and we know the pain) out of birthing that Web baby each time you want to adjust your approach.
Posted by Brian at October 22, 2003 11:52 AM | TrackBack